Social Media, Lockdowns and the Fiber Arts
The impact of social media, platforms like Ravelry, and the COVID-19 pandemic on hand-knit and crochet designers has been profound, presenting both opportunities and challenges. Social media has become a crucial tool for designers to showcase their work, connect with customers, and build communities. Platforms like Instagram and Facebook allow designers to engage directly with their audience, share tutorials, and promote their patterns, which has led to increased visibility and sales ( Artesanity ). However, this visibility can also lead to pressure and anxiety, as designers may compare their work to others, potentially undermining their confidence and creativity ( The Crochet Crowd ). The COVID-19 pandemic has further transformed the landscape for knitters and crocheters. With lockdowns and social distancing measures in place, many turned to knitting and crocheting as a form of comfort and creativity, resulting in a surge of new enthusiasts entering the craft ( The Crochet Crowd ). Th...